You work for a charity. You know what a valuable revenue stream runners can be. But are you making the most out of the opportunity? In this two hour interactive session you'll learn how to make sure you do just that. Plus you'll connect with peers from similar organisations who share the same challenges.
What you'll learn:
Discover the many types of charity runner and which ones will help you reach your goals
Gain insight into the psychology of the runner, what motivates them and how to avoid the possible barriers to success
Develop better ways to market your charity to runners and attract the 'right' runners for you
Deepen your ability to build loyalty from your runners by better understanding how to take care of them
"This workshop was great. It allowed me to identify my audience, tailor my comms and resulted in a fundraising PB. Emma not only know the market and the challenges of each race but she’s run most of them too! A really useful session, thanks!" James Wright, Fundraising Product Manager, Marie Curie
What you'll take away:
An action plan for how to make the most of your charity runners
A whole collection of practical tools to help you implement what you've learnt. From Runners Top Trump cards to guides and reusable planning checklists to use again and again.
New relationships with peers from other charities keen to share best practice.
Places are limited to 15 to ensure you get the maximum benefit.
Who is it for?
Charities looking to use the revenue stream of fundraising runners
Fundraisers looking to understand their runners more deeply
Charity communications teams looking to improve messaging to runners
Events professionals looking to market their events to runners more effectively
About Emma the workshop leader
Emma Nicol is founder and creative director of Door 22 Creative - a design agency specialising in health, charity, wellbeing and sport. With a broad charity client base and over a decade working with race organisers her insight is unique. A keen runner herself Emma believes passionately in this humble sport's potential to change the world.